Thursday 30 April 2015

I have a great idea for an app…! The lessons I’ve learnt from my entrepreneurial adventure

I have a great idea for an app…! The lessons I’ve learnt from my entrepreneurial adventure.

I have a great idea for an app!” How many times have you heard this? Then you say, “Yeah you should totally make that app! I’d use it!” Chances are you’d never use it, you’re just being nice. You probably don’t even know what they’re talking about. 

I have ideas everyday, great ideas to improve my life, other peoples’ lives. Simple ideas, complicated ones, most of them never even leave my mouth, they just float around in my head for a while, then disappear.

Most people’s ideas never see the light of day, which is sometimes a shame, sometimes not! I decided to bite off a lot when I decided to put into action my first big idea. It took a lot longer to execute than I ever imagined, cost a lot more, and took up almost all of my life, exhausting me and all of my friends and family. 3 years on and my 6 month project is only just getting off the ground now.

What I learnt is that I learnt. I learnt how to manage a project. I learnt how to understand people better, what they meant when they said something and did something else. I learnt that things take time. I wanted everything today, and that if I work hard everything will happen. That was a big one! People are hopelessly unreliable and when you learn that, you can plan around it and become more successful.

The process usually goes like this: Light bulb goes off, great idea for an app or business is announced, you make it on budget and on time, then you press the big GO button, and it's is a global success!

What actually happens is this: Light bulb goes off, great idea for an app or business is announced, you struggle to find a developer to make your app because you don’t even know how to start searching for a developer let alone create an app, you fail to explain the idea to your developer correctly, your developer creates the wrong app, takes 3 times as long as deadline and 3 times over budget, you struggle to launch your app as its not what you planned, you’re over budget and have no idea how to execute your idea, then project probably fails.

If I knew what I was getting into 3 years ago, would I change anything?  Absolutely not! If you’re sure your idea will work, do it. Quit talking about it and do it. 90% of businesses fail, and your idea will probably fail too. But you won’t fail. You’ll learn more than you’ve ever leant working for someone else, and you’ll use these savvy skills to work on your next project, and the next, and the next.

In between working on my first idea, another opportunity came up to set up a simple retail store. I made the time, used my skills, put it into gear in a matter of weeks, and now we have a hugely successful home décor and outdoor furniture retail business operating profitably after just 12 months. Its been intensely challenging, tiring and exhausting, and I’ve loved every minute.

Go for the jugular, learn skills, fail, succeed. Wash and repeat.

#syncinit #ozurban #startup #entrepreneur


Friday 17 April 2015

The exciting life of a home décor sourcer: Picking the trends in a hideously unattractive world!

The exciting life of a home décor sourcer: Picking the trends in a hideously unattractive world!

Ever wonder who writes the next seasons' trends? I never could figure out who got to choose what will be in fashion next month… Black? Glitter? Pineapples?!!! PINEAPPLES??!!

Take a look around, some of these things just catch on. What I’ve now realised is that most of the current trends in place were results of a successful experiment by clever and adventurous designers across the globe. They try everything, based on their inspiration, and push it out there for the masses to test. Maybe the pineapple print was always going to succeed, but my guess is it just got traction and started to move. It only takes a few tweets these days, and something as boring as a pineapple print can become the most sought after piece.

I’ve now travelled to China probably a hundred times. What always confuses me is the amount of unattractive design in fashion, household products, manchester, etc. You name it, they have a great ability to create some atrocious designs! But what this also highlights is two factors. One, that they’ve tried and tested thousand of endlessly new design ideas and wait to see what catches. The second is that China is the world’s factory, so of course Germany’s design trends aren’t probably going to be hot in Ecuador this month…  And as they’re all made in China, you see them all!

At the end of the day, who says what is in trend? If you see something enough times in a glossy magazine, then in a store, it becomes the trend you must have. Those hideous glitter suits with furry lapels in the Shanghai departments stores may look awful this month, but could be priceless next year....!

So, it’s a bit of a guessing game how we select our products and create designs for our range of home décor, cushion covers and table linens. You need a keen eye, a highly tuned radar and a leap of faith to see what’s around the corner. Sometimes you miss, sometimes you hit the target, but regardless of the result, the adventure is always fun.

Be our judge, check out our latest on trend interior design ideas at our online store and let us know how you think we’ve done! http://ozurban.com online Australian Outdoor Furniture #cushions #homedecor #ontrend #interiordesign #modernliving #design #sourcing #wholesale #startup #outdoorfurniture


OzUrban Outdoor Furniture: Outdoor Setting, Wooden Tables, Home Decor and Modern Living Ideas

OzUrban Timber Storage Benches and Storage Boxes, Wooden Benches and Outdoor Chairs